ARTICLES: How to Use Social Media Effectively – Guruji Shrii Arnav 9x12 Way
These articles/ posts were first made on the Facebook profile of Guruji Shrii Arnav. Posts that tell a story and were well received are being featured in these sections. You can read the original post by clicking here.
Are You Really Using Social Media Effectively? Or Are You Just Online? & Why are you online in the first place?
SOCIAL MEDIA’S- As per the Guruji Shrii Arnav 9:12 way.
Super-Optimised Communication Involving Actually Leveraging the Medium’s ,Energy Demographics’ Interests & Attributes (Spiritually and successfully)
Above 12
Whether you are a broadcaster, A CEO, a dreamer, A confused entity, A Dreamer , A Boy/ Girl next door, or the next big thing- The above definition check marks all the boxes- Try something better and if successful- only then speak with me.
Till then- Read 
You hold in your hand the most powerful tool of this Yuga—a karmic equalizer once reserved for kings, priests, or media tycoons.
But now—you are the broadcaster, the producer, the prophet, and the pupil.
And yet… why are we still lamenting?
The Conventional Thought (The Lamentation)
Across the world, for decades, the refrain was the same:
“The media is rigged. Only the rich get seen. The deserving never get discovered.”
Whether in India or Iceland, Bangkok or Boston—this pain echoed:
“Who will listen to me?”
“The real story never comes out.”
“Only beauty, money, and status matter.”
But as Becauz.. even now having access to share your own story.. Most of us are still where we are.. LAMENTATIONS - Also 12.
There is an effective word in Hindi for that. Its abbreviation is RR
Today’s Reality: So Near, Yet So Far
You now have a tool that lets you speak directly to your people.
Not to a million disinterested strangers.
But to your true tribe—be it 99 or 9999.
And yet… here’s what we see
[Gripping Common Scenario: “Riya’s Lost Reel”]- A real world example- Name changed for whatever..
Meet Riya, a bright 22-year-old from a tier-2 city in India.
She’s wise, talented, has solutions for climate action and women’s health.
She makes a reel. 37 seconds.
But she spends 2 hours lip-syncing a trending dialogue in a glamorous filter.
The actual message? Lost.
A week later, she says:
“Nobody takes me seriously.”
Not realizing—she never showed her serious self.
How to Use Social Media Effectively – Guruji Shrii Arnav 9x12 Way
Two Cardinal truths or maybe three or 4- WC
If you are on social media and not socially active or devote energies to appear like that- you are cutting that very branch of the tree on which you are sitting on.
Your Social Media and its use and your overall potrayl is absolutely vital for any kind of success that will involve other humans. And Guess what .. You need the other humans. Want to do business with some kind of exceptional you need to be social. Locked Profile- A Big Red Flag.
Applying for a job- take it from me- your Company/ Boss would be more interested in your FB profile rather than that decorated Link-ED one. Some recruiters even go to the extent of straight away asking your username/ passwords- Yes its a reality.
Active or non active on social- The algorithm and some experts know you better than yourself- even if the only thing you have done in the social
World is typing out a . Dot or something like Hello World.
In Summary
Not social- Nothing
More so for business/ coaching and entrepreneurial success.
1. Know Your Why – Fame or Function? Validation or Vision?
2. Write Before You Record – Thought precedes trend.
3. Frequency Over Followers – Attract aligned souls, not scrolling zombies.
4. Educate, Entertain, Elevate – A triple filter for every post.
5. Use Planets, Not Just Hashtags –
- Today’s Moon: Sagittarius in Purva Ashadha – speak higher truths.
- Retro Mercury + Combust Jupiter = perfect time to rethink your message.
6. Respond, Don’t React – Algorithms reward engagement, not enlightenment. But the cosmos doesn’t.
7. Don’t Chase Trends—BE the Trend – Let others copy. You clarify.
8. Show, Don’t Boast – Authenticity attracts allies, arrogance invites algorithmic amnesia.
9. Remember the Audience You Can’t See –
The 8-year-old watching silently.
The next-gen girl who finds your words years later.
The YOU you were 10 years ago.
9
Right Outside the Gate of Grace>
(From the Series: Humans of Gemstone Universe)
This is Bryan. A young man from Myanmar, navigating the turbulent tides of survival in Bangkok.
On a normal day, without insurance, without local language fluency, with barely a buffer against life… Bryan had to make a split-second decision when his motorbike spun out of control.
He had three choices. He chose the one that ensured others were safe, even at the cost of his own body.
And then—he fell.
Not just onto the street,
But right outside a hospital.
What are the odds?
What are the chances that Grace arrives so punctually?
As we reflect on Bryan’s story, we are reminded that fate and free will are never in opposition—they dance.
And sometimes, help arrives not through grand declarations, but through the silent kindness of strangers and friends who click a link and say, “I see you. I care.”
This GoFundMe is not just about money.
It’s about Atomic Giving—the 9:12 Way.
It’s about being part of the miracle without making noise.
To all who’ve supported already—your light is felt.
And to those who shall—perhaps this is your moment.
Donate or share here https://gofund.me/e68ed351
This happened due to Social. how ? briefly:
Coincidence, Fate, Dharma, Or Sheer Serendipity.
What are the odds that Guruji sees somebody’s story?
Near Zero to be reasonably accurate
But today - at 03:39 am-i clicked the story of a nice but a rather intense human being and there was bryan with a link to Help:
And
so I did my bit.. And I am doing this now.
Why?
That’s the power or social. i know Bryan’s Pain- I have been there done that.. but the important part was the friend who put the story in the first place.
It is a direct social endorsement by somebody I value and that is what makes all the difference and that I am writing this now- You can gauge the importance of being SOCIAL.
Parting Shot: The Sacred Responsibility of Social Media
Social media is not just for your audience, loved ones, or customers.
It is for the unborn generation waiting for a voice of sanity in the noise.
It is for your legacy—not just your likes.
And to those who still lament the lack of real education?
Here it is—free, global, divine, and waiting in your fingers.
The question is: Will you post something worth remembering?
Or just something “relatable”?
And this, dear seekers, is:
WHAT SOCIAL MEDIA IS – VERSION 1
As Defined by Guruji Shrii Arnav
Social = Super-Optimised Communication Involving Actually Leveraging
Media = Medium Energy Demographics’ Interests and Attributes spiritually and successfully.
A message. A method. A mirror.
Not just a medium.
You know something: the trouble is not when you post something..
the Trouble is when you don’t
That gives the users imagination to believe the very same things you are afraid of
And that is neither Good for Business or Life and more so for the business of Life.
Today’s Creative Collage to overcome the malaise and sickness prevalent:
Bryan crashing outside the hospital.
A Panjsher Emerald- I posted a video yesterday
A candid heart to heart with Minister Jai Shankar in Belgium involving a Gemstoneuniverse patron
A scan of Bryan’s Spine- Ouch- That will hurt my boy- I have been there.. sometimes still am- perpetually.
A Heart touching high moment from the Apple WWDC as Tim does a gracious folded hands and the music plays in the background.. Gurudev Hamara Pyara Hai- Hey that was a surprise- Even I never heard that song before- But now that I have.. It adds an additional layer to my purpose.
So what were the 3 choices Bryan had just before
That near Fatal collision:
In his own words:
It was around 10 PM. I was riding my motorcycle down Sukhumvit Road. Traffic wasn’t too heavy, and I was cruising in the right lane. Out of nowhere, a scooter from the middle lane turned on their signal and suddenly tried to make a U-turn—right in front of me.
I didn’t have much time to react. I ride a manual bike, so I downshifted fast, but it was too close. In my head, I saw three options:
Swerve left—but there were cars there.
Hit the scooter—but I knew someone could die.
Take the hit and steer into the concrete barrier.
I chose the third option.
As an immigrant here, I just didn’t want to risk hurting anyone or getting caught up in a mess with the police. I’d rather take the hit myself. And I did. I crashed into the concrete, and my bike slammed into me. I was stuck between the barrier and the motorcycle—basically acting as a cushion for it.
So what choice will you make?
Let me make it easy for you:
Speak up even though just once a week and even if that means or Or or Jai Gurudev..
Because if you don’t it means that we are an organisation that does miracles with our own people not believing in them
At least that is how its appearing to a large section..
So.. End the Lamentation and Go ahead and At least pretend to be social
Kyonki
Jo dikhtha hai woh Bikta hai
Best of Luck with your interview Son.
And
I know where that tattoo was and what is said before your laser Ed it off..
How
social
And Others who matter know it too..
And What am I
For all things I am not social at all. In fact for all practical purposes - people who know me- Know that I am a near recluse.. but in this phase of my life the term that describes me most appropriately is:
SELECTIVELY SOCIAL
And that means What I share daily is from the real life and happenings around me and not some divine knowledge.
And I make it look like a party because who wants to be sad and dumb:
Tum itna jo muskura rahe ho- Kya Gam Hai Jisko Chhupa Rahe Ho..
Party Chalti Rahegi- Guruji will
Ensure that par bhai.. Kuch to karo.. Kuch Bhi.. kuch Nahi to sharam hi kar lo..
And this is NOT A CREATIVE COLLAGE- Its called as a Micro documentary.. You know that.. Don’t you since you belong to the Gemstoneuniverse Ecosystem:
#GurujiQuotes | #SocialMediaWisdom |
#FrequencyOverFollowers | #LegacyOverLikes |
#ReversePsychology | #SociableSoul |
#DigitalDharma | #VoiceOfValue |
#PostWithPurpose | #NotJustANumber |
#GraceByTheRoadside #KarmaYogis
#MyanmarToBangkok #DivineIntersection
#9x12Way #HelpWithoutHype
Copyright notice
Notice: No copyright violation or infringement intended or otherwise. All material presented here is completely original and belongs to me.
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From the desk of Revered & Beloved Guruji Shrii Arnav
Thank you, dear patrons & fans, - To keep us in your prayers & inspiring us to go beyond. You give us strength to follow our Motto –
“Deo Amabiles Et Hominibus” - Pleasing to God & to Men
May you be happy, healthy and protected! – Guruji Shrii Arnav
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Spiritual Guru, Mystic, Mentor, Astrologer & Author. He is one of the leading experts & professionals in the field of gems and Gemology. He is also an Accredited Jewelry Professional from the GIA (Gemological Institute of America). He is the horoscope columnist and astrologer of the Deccan Herald-a Leading English Daily Published from India. He is widely credited with standardizing Gem Therapy & spreading the knowledge of Jyotish Gemstones at a larger scale.
He is the author of the internationally acclaimed book The Secrets of Jyotish Gems.
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