ARTICLES: A guide to buy and sell jewelry online

A guide to buy and sell jewelry online

Grow your business with jewelry ecommerce market.

Jewelry ecommerce market is a fast-growing, multi-billion dollar industry. In 2020, more than 29 million people purchased jewelry online daily. Buying and selling jewelry online has become a big and highly lucrative business. But with the stats like that, it is safe to say that the competition is also tense.

Here are some tips from the experts for all the future entrepreneurs aspiring to launch their own online jewelry business:

  1. To gain long term followers, it is very crucial to always post new, interactive and alluring pictures of your products instead of same photos of same kind of products. To engage and entice your audience towards your products and your brand, pictures are just not enough. Detailed and informative posts about the product are necessary and can make your business go a long way.
  1. Always remember to post photos of your clients wearing your jewelry and sharing their experience with your business a.k.a testimonials. These testimonials can encourage other person to also invest in your products which leads to more business and more profits.
  1. Do not forget to use online features like contrast, shadow effects, brightness etc. these popular features enables to focus on brilliance and luster of the Gemstone. Your priority should be capturing the best shot of your gemstones rather than focusing on what is in the background.
  1. Educating your follower on the various topics related to gemstones like how to take care and clean the jewelries etc this can help you to transform your relationship with your followers from mere vendor- seller relationship to a trustworthy interpersonal relationship.
  1. You should never hold back from sharing your special pieces with a heartfelt message and story behind their creation. These kinds of posts show your dedication towards your business and make your brand unique from others.
  1.  Inform your followers about the quality of your gemstone. Always mention rarity, style, precious nature, rarity, durability of each and every gemstone.


Following the above listed points can help to run a successful online jewelry business. Always remember that the key to create any booming is to be raw and honest with your audience. Do not be afraid to show your emotions and your authentic self to your audience. People do not buy products, they buy emotions and stories. Always respect that.

Thank you dear patrons & fans - To keep us in your prayers & inspiring us to go beyond. You give us strength to follow our Motto –

“Deo Amabiles Et Hominibus” - Pleasing to God & to Men

May you be happy, healthy and protected! – Guruji Shrii Arnav







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Guruji Shrii Arnav

Spiritual Guru, Mystic, Mentor, Astrologer & Author. He is one of the leading experts & professionals in the field of gems and Gemology. He is also an Accredited Jewelry Professional from the GIA (Gemological Institute of America). He is the horoscope columnist and astrologer of the Deccan Herald-a Leading English Daily Published from India. He is widely credited with standardizing Gem Therapy & spreading the knowledge of Jyotish Gemstones at a larger scale.

He is the author of the internationally acclaimed book The Secrets of Jyotish Gems. is a leading online retailer of precious untreated Gemstones that have played a significant role in standardizing the online retail and e-commerce of Gemstones that are rare and highly-valued commodities

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